Business Zones

The Business Zones include a range of zones catering for commercial, retail, mixed-use, community and industrial activities. These zones propose to enable appropriate business activities and other compatible activities while discouraging activities which may conflict.

Plan Change 88A: City Centre Zone (CC)

The City Centre Zone is an area of commercial, retail, entertainment and residential activities. It seeks to support a strong, enduring and consolidated central city area that is a focal point for residents and visitors. We want this area to be active and vibrant with high amenity and strong urban design.

Why?

The existing Business 1 Environment provisions don’t clearly state which types of activities would be most appropriate within the City Centre. They also fail to actively promote residential activities or encourage high quality urban design.

Where?

The City Centre Zone applies to a consolidated area within the centre of Whangārei City where there is an existing range of compatible activities. The area is pedestrian focused and has a high level of amenity, with active frontages at ground level. It is a more “walkable” area and is smaller than the existing Business 1 Environment.

What are the key features proposed?

  • Promote and incentivise inner city residential activities.
  • Clearly establish a range of appropriate activities and discourage incompatible activities.
  • Implement urban design standards to ensure high quality design and amenity outcomes.
  • Incentivise the development of pedestrian through-site links and pedestrian arcades.

Plan Change 88B: Mixed-use Zone (MU)

The Mixed-use Zone is primarily for offices, commercial services, visitor accommodation and residential activities. The aim is to encourage high quality development that complements the City Centre and Hatea Loop. It is likely that change in this zone will happen gradually over time as higher amenity development are encouraged and non-compatible land uses are relocated out of the Zone.

Why?

The existing Business 2 and 3 Environments currently allow a wide range of activities, including industrial activities and trade retail, some of which are not pedestrian friendly, are incompatible with residential activities and can cause noise and odour nuisances. Our new policy direction aims to make it easier and more pleasant for pedestrians to get around the central city area, encourage residents to move into the area and ensure any new developments have a high level of amenity.

Where?

The Mixed-use Zone applies to areas next to the City Centre Zone, along key transport corridors.

What are the key features proposed?

  • Clearly establishing a range of appropriate activities including offices, commercial services, community activities and residential activities.
  • Implementing urban design standards to ensure high quality design and amenity outcomes.
  • Incentivising residential activities.

Plan Change 88C: Waterfront Zone (WZ)

The Waterfront Zone seeks to create a recreation, culture and tourism hub for local and international visitors as well as a vibrant location to live, work and play.

Why?

The Hatea Loop Walkway has experienced significant development and improvements over recent years. It is important to ensure that the values of this area are protected and that development is cohesive and integrated with the riverfront and public open spaces.  The District Plan needs to provide for the strategic vision for the area to ensure that the its full potential as a regional and national tourist destination can be realised.

Where?

The Waterfront Zone is located along the Hatea Loop Walkway, the Hatea River and the Waiarohia Stream.  It also incorporates portions of the Hīhīaua Peninsula where it has been identified as being appropriate for increased residential development.

What are the key features proposed?

  • Promotes a high quality urban design.
  • Actively encourages cultural, tourism and recreational activities.
  • Encourages accommodation and residential activities.
  • Encourages compatible maritime activities.

Plan Change 88D: Commercial Zone (COM)

The Commercial Zone is for a range of business activities that may not be appropriate for zones such as the City Centre, Mixed-use or Waterfront Zones.

Why?

The current Business 2, 3 and 4 Environments have enabled activities like small-scale retail and restaurants to sprawl to areas outside of established commercial centres. This has adversely affected the vitality and viability of these commercial centres.

Where?

The areas that make up the Commercial Zones are close to the City Centre and currently have lower amenity levels due to existing development and activities. The areas generally have good transport access and exposure to customers.

What are the key features proposed?

  • Discouraging retail, restaurants and entertainment activities which may detract from, or compete with, other commercial centres.
  • Managing effects on adjacent Residential and Open Space areas.

Plan Change 88E: Local Commercial Zone (LC)

The Local Commercial Zone seeks to provide a mix of commercial, community and residential activities within Whangarei City suburbs and Ruakaka. A Local Commercial Zone is often the heart of a suburb providing a focus point for community functions and community identities. It serves a wider area and contains activities such as supermarkets, a range of retail goods and services, small scale office activities and some community, recreation and health services. It may be anchored by a traditional main street with active street frontages, high levels of pedestrian activity and links to public transport networks.

Why?

Local Commercial Zones are not currently recognised in the District Plan, and its provisions fail to recognise their importance or appropriately manage urban design and site layout and design.

Where?

Local Commercial Zones are identified within suburbs with land areas that range between 2 – 6ha and have a variety of shop sizes. There are 9 10 Local Commercial Zones:

  • Tikipunga
  • Kensington
  • Regent
  • Kamo
  • Onerahi
  • Maunu
  • Ruakaka
  • Raumanga
  • One Tree Point/Marsden Cove
  • Port Nikau

What are the key features proposed?

  • Discourage industrial activities and trade retail related activities.
  • Clearly establish a range of appropriate activities including offices, commercial services, community activities and residential activities.
  • Implement urban design standards to ensure high quality design and attractive environments.

Plan Change 88E: Neighbourhood Commercial Zone (NC)

The Neighbourhood Commercial Zone seeks to create an area of commercial activities that provide goods and services that meet the day-to-day needs of the local neighbourhood’s communities. Located in residential areas their range and scale of activities must be compatible with neighbouring residential activities and local values. Very limited opportunities exist for expansion of these neighbourhood centres.

Why?

Neighbourhood commercial activities are not currently recognised in the District Plan. Commercial activities are currently sprawling throughout Living Environments and provisions fail to recognise their importance or manage residential amenity appropriately.

Where?

The Neighbourhood Commercial zones are scattered throughout the urban area of Whangarei City, Ruakakaka and Marsden Point. The zones are small in overall land area, up to 1ha, with shop sizes ranging from 100m2 and 300m2 in gross floor area.

What are the key features proposed?

  • Clearly establish a range of appropriate activities including retail, commercial services, community activities and residential activities.
  • Implement urban design standards to ensure high quality design and attractive environments.
  • Encourage residential activities ancillary to commercial.
  • Protect the surrounding residential amenity.

Plan Change 88F: Shopping Centre Zone (SCZ)

The Shopping Centre Zone seeks to draw large retail stores together into shopping centres. Quality urban design and small scale food and beverage retailers are encouraged to promote a vibrant, pedestrian friendly shopping experience.

Why?

The purpose of the Shopping Centre Zone is to provide an appropriate location for large format retail to establish and operate. Identifying appropriate locations is intended to complement the City Centre and protect Whangarei City from the adverse effects of further commercial sprawl.

Where?

The Shopping Centre Zone covers existing locations at Tarewa and Okara and allows for future extension of the Okara Shopping Centre along Commerce Street.

What are the key features being proposed?

  • Encouraging large retail outlets.
  • Limiting small scale food and beverage outlets.
  • Discouraging incompatible facilities.
  • Discouraging small-scale retail, restaurants and entertainment activities which may detract from the City Centre and other commercial centres.

Plan Change 88G: Light Industrial Zone (LI)

The Light Industrial Zone is mainly for industrial activities and larger scale retail activities such as motor vehicle sales, garden centres, trade suppliers and hire premises. Other activities, such as service stations and food outlets, are also allowed. The aim is to provide suitable areas for compatible or smaller-scale industrial and commercial activities to enable economic development and employment opportunities.

Why

It is important to provide for smaller scale industrial activities within the Urban Area as they are not always appropriate in other zones such as the City Centre, Mixed-use or Commercial Zones.

Where?

The Light Industrial Zone is located on the outskirts of Whangarei City and larger suburban centres. The Zone applies where there is an existing range of industrial and large scale retail activities close to major transport routes, key resources and infrastructure.

What are the keyfeatures proposed?

  • Discouraging sensitive activities, such as residential units, which are not compatible with industrial activities.
  • Discouraging retail, restaurants and entertainment activities which may detract from, or compete with, other commercial centres.
  • Managing effects on adjacent Residential and Open Space areas.

Plan Change 88H: Heavy Industrial Zone (HI)

The Heavy Industrial Zone provides for larger scale and noxious industrial activities while avoiding incompatible activities.

Why?

Larger scale industrial activities serve a vital role and contribute to the economic wellbeing of the District and the wider Northland Region. Larger scale industrial activities generally require large flat sites with access to freight routes (including rail), locations away from sensitive land uses and protection from development of non-industrial land uses.

Where?

The Heavy Industrial Zone is located on the outskirts of the Urban Area and in the Marsden Point/Ruakaka area. The Zone applies where there are already industrial activities that are not next to more sensitive zones. It is important that the Zone is close to major transport routes, key resources, infrastructure and that there is an existing supply of large-sized sites.

What are the key features proposed

  • Discouraging sensitive activities, such as residential units, which are not compatible with industrial activities.
  • Discouraging non-industrial activities which may compromise the industrial land supply.
  • Enabling activities which support industry, such as offices and service stations.
  • Requiring large site sizes to protect land for future industrial use.
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